SEO and Optimized Content

Your Marketing, Optimized

 

71% of B2B purchasers begin research with generic search.

(Google, Changing Face of B2B Marketing)

Those same researchers perform 12 searches before engaging on a specific brand’s site.

(Google, Changing Face of B2B Marketing)

 

When searching, are your potential buyers finding you?

 

Optimized Content_Colors_SEO_Mike D. O'Brien

 

You know SEO is important. More than likely though, you’ve been burned in the past. Maybe someone promised first page results and never delivered. Maybe they performed black hat SEO tactics and your site was punished by Google.

Whatever the reason, you’ve been burned. You have hesitations. But your website is your sales rep online. If you can’t be found online, you’re losing business. Period.

 

Search Engine Optimization and Your Business

 

The truth is, SEO and high rankings on Google take time.

The best approach is creating and implementing an Inbound Marketing Strategy that provides your potential buyers with the information they’re searching for.

 

Blog Marketing is a key component of Inbound Marketing and SEO

 

47% of buyers read 3-5 pieces of content before contacting a sales rep.

(Demand Gen)

 

The buying process has changed. Now, 57% of the buying process is complete before a sales rep is contacted. Your customers are searching for information about solutions to their business problems themselves. Are you providing that information? Or, are your competitors?

 

 

 

 

Content Marketing costs 62% less than traditional marketing and generates about three times as many leads.

(Demand Metric)

 

Inbound Marketing begins with providing content that offers solutions for your target audience. The best way to provide that information is through blogging. Blog Marketing helps your company be found by tailoring your message to specific keywords and specific points in the buying process. If your content isn’t targeting a specific audience, you’re wasting resources.

 


 

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Schedule Your Consultation Today!

Tired of constantly trying to rank higher on Google without success? Been burned by snake oil salesmen promising 10,000% percent growth in only a matter of weeks?

Inbound Marketing is a long-term strategy that drives traffic, generates more leads, and increases sales.

B2B companies that blog only 1-2 times a month generate 70% more leads than those who don’t.

Content Marketing provides 3 times more leads per dollar.

Do you have an Inbound Marketing Strategy?

 

 

 

Create Your Story, Promote It, and Perfect Your Strategy

Mike D. O’Brien
732.570.1502
Lincoln Park, NJ
[email protected]
@mikedobrien

 

 

 

 

 

Generate more leads through properly structured content. Copyright Mike D. O’Brien 2016