Google, and more importantly, your potential customers, are looking for current, relevant content. This provides two things to your site’s visitors. First, it provides them with articles and visuals about topics they are interested in, and shows that your company is interested in providing information and not just pushing sales. Second, an updated blog adds a level of trust to your customers.
Updating Your Business Blog
Most business owners have done it. I, myself, am guilty of it. You heard it was imperative that you start a blog. So, you went out and started one. If everyone is talking about it, it must be important to a successful business. Then, you realized how hard it is and stopped posting. Maybe you had a good routine going, and were posting regularly for months, maybe even years. But then one thing or another got in the way. Life happens, and running your business is difficult enough without the added responsibility of blogging on a regular basis.
Having started a blog and then not updating is worse than not having one. Not for your company’s organic search results. No, blogs will always boost your rankings for specific keywords as long as your blogs are optimized for those keywords. But having a blog that isn’t updated creates a lack of trust in your customers’ eyes. You are presenting yourself and your company as incomplete. Why have a blog on your site if you’re not going to update it? It is common, especially with small businesses, because seriously, there are only so many hours each day.
Blog Marketing and Your Business
Large, international corporations don’t litter their site with blog postings from years ago. They also don’t have typos. They don’t show photos of products they no longer sell. They, however, benefit from having a complete marketing and content management team that has only one purpose and that is to keep the content updated and perfect.
As a business owner, you don’t have that luxury. You have to do it yourself or find someone to do it for you. Blog postings drive traffic to your site by providing content that your customers want to read about without weighing down the rest of your site. This allows you to have a blog post about a specific product or service that you offer and the benefits of it. That way when your customers search for that product on Google, your site will rank highly. And, when a customer follows that link to your site they are more likely to click to another page than if they simply landed on your homepage.
Top 10 Blog Topics for Small Business Owners:
|1.||Write about a mistake you made as a business owner|
|2.||Debunk a widely held belief in your industry|
|3.||Review a new product in your industry|
|4.||Post about a Community Service Project|
|5.||Predict trends in your industry|
|6.||Write about how your industry has changed over the years|
|7.||Compare your business to seasonal topics|
|8.||Rewrite older blogs and update them|
|9.||Common mistakes in your industry|
|10.||Beginner’s guide to your industry|
Create Your Story, Promote It, and Perfect Your Strategy
How to Choose a Digital Marketing Agency
Benefits of Inbound Marketing for Small Businesses
SEO vs. SEM
What is Inbound Marketing?
What is a Landing Page?
SEO and Optimized Content
Inbound Marketing Services
Social Media Marketing
Generate more leads through properly structured content. Copyright Mike D. O’Brien 2016