Inbound marketing is an all-inclusive strategy meant to drive traffic to your site, generate more leads, and increase sales. By beginning with optimized content for search engines based on a keyword analysis, this is the starting point to improve organic rankings. But that is only the beginning. To generate more leads through your website, a short-term goal is to increase the number of visitors to your site.
–Research and Keyword Analysis
–Search Engine Optimized Content
–Regularly Scheduled Blogs
–Link-Building Through Guest Blogs
–Promoting Content and Brand Through Social Media
–Pay-Per-Click (PPC) Ads
–Targeted Emails Based on Buyer Journey
-Restructuring Strategy as Needed
Inbound Marketing Goals
Marketing has always been about finding customers where they are. Now, they are on Google, social media, and their mobile device. If your company does not use these resources to acquire new customers, you will fall behind your competitors who are leveraging their website and social media to increase sales.
However, you can’t just use old school marketing techniques and apply it to new technology. When the television was invented, commercials were boring because advertisers were applying lessons learned through radio advertising.
Don’t continue making the same mistakes. Use the newest technology to leverage more sales. To do this, we will increase brand awareness and exposure by providing current, relevant content, promote the content through social media, use PPC ads and email marketing to generate leads through premium content behind landing pages, and restructure your strategy based on data.
The days are over when you could should about your brand and customers would call. Now, you need to show about the quality you provide and engage with your customers.
Create Your Story, Promote It, and Perfect Your Strategy
How to Choose a Digital Marketing Agency
Benefits of Inbound Marketing for Small Businesses
SEO vs. SEM
What is Inbound Marketing?
What is a Landing Page?
SEO and Optimized Content
Inbound Marketing Services
Social Media Marketing
Generate more leads through properly structured content. Copyright Mike D. O’Brien 2016